license 和 franchise 的分别

awesome68

请问各位大大，license 和 franchise 的分别是什么？我搞不懂， 谢谢

junius

In franchising, the franchisee and the franchisor are very closely linked and have better working relationships. The franchisee gets to retain the rights to the franchisor’s logo and trademark. This also goes a long way in providing a visible presentation of the relationship between the two. Franchisees are often an extension of the parent company, in that they represent the parent company’s brand and image. Therefore, they are usually provided some level of training and support. Also, they get to leverage some amount of territorial exclusivity in addition to control over the products and services offered.

The relationship between a licensee and the parent company is not as tight-knit as a Licensee franchisor relationship. That is because a licensee does not hold the rights to the trademark and logo of the parent company’s brand. Also, the franchisee is expected to create its own niche and identity in the market. Another key difference is in the fact that licensees do not get to have territorial rights from the parent company. Which means that licensing organization gets to sell similar licenses and products in the same geographical area. Licensees also do not receive the same extent of support and training as compared to a franchisee.

cutebaby79

回复 2# junius


    楼上的大大可以翻译成中文？或有边位大大可以翻译吗？

awesome68

在特許經營，特許經營和特許是非常密切的聯繫，有更好的工作關係。專營公司得到保留特許的標誌和商標的權利。這還要很長的路要走，在兩者之間的關係提供了一個可見演示。加盟商往往是母公司的延伸，他們代表母公司的品牌和形象。因此，他們通常會提供一些培訓和支持水平。此外，他們利用另外一些領土排他性量控制提供的產品和服務。

持牌人及母公司之間的關係是不作為持牌特許關係綿密。這是因為持牌人並未持有母公司的品牌，商標和標誌的權利。此外，加盟商預計將創造自己的利基和市場的身份。另一個關鍵的區別在於一個事實，即的持牌沒有得到有來自母公司的領土的權利。這意味著授權的組織得到出售類似的許可證和產品在同一地理區域。持牌人還沒有收到相同的程度相比加盟商的支持和培訓。

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