发表于 23-9-2010 09:06 AM
ksn 发表于 18-9-2010 03:38 AM
http://www.directsellingnews.com ... ing_global_markets/
Corralling direct sellers in China is difficult, as Chinese DSAs are structured more as regulatory bodies than most global DSAs. According to China Daily, China’s global newspaper, high-ranking industry leaders at the 14th Academic Symposium on Direct Selling in Beijing (November 2009) anticipated that sales revenue for the direct selling industry in China will grow more than 30 percent this year to 60 billion yuan (US$8.79 billion). A New York Times article from December 2009 shows direct selling as a growing industry in the country, earning US$8 billion and marketing products as diverse as health supplements, cosmetics, toothpaste and dishwashing liquid.
Direct selling giant Amway leads the way, with its Chinese arm, Amway China Co. Ltd., boasting revenue for 2009 of US$2.6 billion. Other US-based companies show combined local revenue of more than US$740 million for 2009, and not all the numbers are in yet. The year-end 2009 financial report of Avon Products Inc. shows revenue of more than US$350 million.
After banning direct sales completely in 1998, the Chinese government reopened the market in 2006, with Avon Products Inc. awarded the first license that same year. Many companies have since re-entered the market, including Mary Kay Inc., Nu Skin, Herbalife and xxxxxxxx. However, the government has imposed strict regulations on direct sellers, including an upfront investment of US$10 million and a security deposit to protect consumers. The salesforce is also heavily regulated, with China insisting on formal contracts, limiting the cost of kits and setting the maximum attendance for training meetings. While China does not have a DSA for the country as a whole, the Hong Kong DSA’s membership includes several U.S. giants, such as Amway, Mary Kay Inc. and xxxxxxxx, and a few homegrown companies, including Best World Lifestyle and Infinitus Co. Ltd.