‘Likewise, if you’re a Liverpool fan from Liverpool, you subscribe. But if you’re in Kuala Lumpur there isn’t anyone subscribing to Astro or ESPN to watch Bolton. If they are, it’s a small number. The majority are subscribing as they want to watch Liverpool, Manchester United, Chelsea or Arsenal.
Kenny Dalglish’s men have an enormous following in the Far East and Ayre said: ‘If Real Madrid, Barcelona or other big European clubs have the opportunity to truly realise their international media value potential, where does that leave Liverpool and Man United?