2NE1, the “identity and character” they themselves declared is?
How the third Project of “Female Big Bang” 2NE1 will it be. Increasetheir intimacy through newspapers and such, that’s the third Project.
Theyhad already participated in an advertisement for a large enterprisetogether with ‘oppa group’ Big Bang, and has ensured their popularitythrough the CM song ‘Lollipop’ (the first), after they had successfullyhave their TV debut stage through the SBS Inkigayo on 17th (thesecond), this time they have chose to have speech interviews for thethird Project.
During the interviews, they have presented abetter intimacy of speech compare to the other peer girl groups byexplaining their identity and such with a calmer tone.
Abouttheir identity, leader of 2NE1 CL expressed “we present the charm ofneutral with an intrepid rap as the base, and we have fully presentingthe charm of 4 persons 4 colours by this”.
The way she spoke inthat particular part is just close to the atmosphere around themselves.The 4 members including leader CL, Park Bom, Sandara Park, and Gong MinJi usually are easygoing and also having bold style, fully emitting thecharm of neutral. Therefore, they are advertised as the cool girl groupby using the intrepid rap and tough lyrics, and also advertised as theneutral group that has received all the recognition from the male andfemale fans.
The luxury performance and stylish clothing, aswell as the strong hip-hop sound with reggae beat, that’s theiruniqueness, and it is also the difference between the current groupswhich with the well-known ‘sexy’.
The core of the “4 persons 4colours strategy’ that developed by the 4 members of 2NE1 is leader CL.CL is promoting themselves as the strength-based group that YG Ent. hasbeen pursuing, and as the most stylish group with their personalitiesas the foundation. She acts as the decisive role in the ‘handsome’ girlgroup that has the tough performances as their mainstream. She had hertrainee period in YG for 9 (?) years, and she is the one who can betterdigest their ideas and looks. Compare to the others of the same age, CLhas a tougher leadership as her base, and also playing the role thatmakes decision for the brands and colours of the group.
The16-yr-old girl Gong Min Ji, using her naturally born dancing skills asthe foundation, is also playing the decisive role in promoting thespecial image of 2NE1 which has the powerful weapon for performances aswell as the characteristic looks as their base.
Gong Min Jisaid “I like dancing very much since young. Therefore I’m veryhardworking, and now I’m able to be part of this group. I will try mybest to promote the image of this strong and cool group that has thehiphop as the foundation”.
Compared with Sandara Park and ParkBom, who has already declared their existences earlier among the fansas the “Philippine’s hallyu girl” and “Anycall Project”, are playingthe role as the group’s mascot with their friendliness as the mainweapon. Therefore, they are also the decisive roles in the aspect ofincreasing the popularity together with the theme of “Female Big Bang”brand.
In this way, each of them has fully carried out theircharacters in deciding the group’s image, by then 2NE1 can only showtheir Personal brand strategy which is different from the currentgroups.
Sandara and Bom said “Compared to those existing girlgroups that show up with the ‘sexy’ concept, we will present thestrategy with the charm of neutral as the foundation and also with thevarious images as the aid. The image policy responses to the mostfront-end trend, focus on the “personalities” and “clothing”.Especially put the good music at the front line, making people havingthe thought of this is also a strength-based group”.
They havedeclared their self identity, and whether they will success or not,there will be a great help in the formation of image strategy forupcoming group in the local music industry.
News source: asia economic news/21.impact
Translation: ming^ming@ http://ygsecret21.com (chi to eng)
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在SOOMPI看到敏敏POST的新闻. 老实不客气的转过来了
2NE1今天终于能上INKI了, 等下记得收看现场
So, I was twittering with Aimee for a bit and then I brought up how some people credit her for teaching Minji how to chest pump and how the choreography to Fire is amazing, and she twittered back something that is making me VERYYYY antsy for the future.
Super Junior takes 2NE1 off competition and came out #1 with ‘It’s You’
Group Super Junior’s ‘It’s you’ had taken 2NE1 off their 2 weeks consecutive #1 position on Mnet to take the #1 place
Super Junior’s new hit ‘It’s You’ is #1 on Mnet chart for the 4th week of May. And the song is written by E-Tribe who also brought to us hits like So Nyeo Shi Dae’s ‘Gee’ and Lee Hyori’s ‘U-Go-Girl’.
2NE1’s debut hit ‘Fire’ has fallen to #2, but in terms downloads and MV views as compared to ‘It’s You’, it has a higher rank.
Super Junior’s ‘Sorry Sorry’ has also stayed on the chart for 12 weeks, at #8. At #5 for the chart is V.O.S ‘큰일이다’, which is #1 on the download charts for the week. The song is from their comeback album.
Also After School’s ‘Dream Girl’ is at #13 up 87 positions on the chart, and is at #7 on the download chart.
发表于 30-5-2009 02:17 AM
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